how to write product reviews

How to Write Better Product Reviews in Just 5 Steps

Today, I will teach you how to write better reviews in just five steps. It is unfortunate that someone must have already duped you to believe that there is no formula for writing the best product reviews. That’s a fallacy. And it can hurt your freelance writing career.


Many product reviews and ratings that you read online these days are geared towards only one goal: to get customers to buy products. And many of these are graded as low quality.


Okay, I get it. Writers want to make money fast, and affiliates put more value on clicks and commission. Very few pay attention to what really matters: making customers happy.


The bitter truth is very few authors truly do understand the mind and the needs of buyers. The problem is the fortunate won’t tell you the magic behind their prowess. I am not referring to stuffing an article with buyer intent keywords.

make it ecellent

I am not talking about lengthy posts written to earn some ranking on search engines. And it is not about adding cool images to create a visual appeal. I am talking about how to write better and better until you become the best product reviewer.


You need a guide that can help you pen down your reviews in a way that aligns with the needs of your customers. If you don’t know how to write better in this time and age, yet, do not worry. I am going to show you how to do that.


If you are working with direct clients, this guide will give you the power to seize their minds with high quality, eye-catching, and evergreen content. If you are an affiliate, you will learn how to write content that will get customers to click your links every time they visit your blog.


How to Write Better Reviews: What You Will Learn

  • Writing Your Title
  • How to write better epic introduction
  • Evaluating customers’ problem
  • Discussing the demerits of the issue in question
  • Recommending the best solutions


Step 1: How to Write Better & Gripping Titles

write better titles

Image Source: Pow Toon

How you write your title will determine whether a visitor reads your article or otherwise. Because a title is the first thing that readers peek at before they start to scroll down the rest of the page, it is important to pay a lot of attention to this part of the review.


But how do you write a compelling title? Is there a one-size-fits-all approach? What kinds of titles surpass the expectations of your readers?


Let’s take an example of two writers reviewing two different products for a skin care niche blog.

First Author’s Title Second Author’s Titles
Acne Body Wash Best Acne Body Wash for Acne Prone Skin
Cellulite Cream Top Cellulite Removal Creams for Pregnant Women and Expectant Mothers


Looking at the two authors’ titles, you can tell which ones will get more reads, clicks, and –hopefully – sales.


If I were suffering from acne vulgaris, I would trust author number two. From their title, I am sure I will find valuable information and solutions to my blackheads and greasy skin.


I also have the assurance that by the time I am done reading that article, I will be able to deal with the negative emotions attached to acne. At the end of the day, doesn’t their title guarantee the best solution? Of course, it does.


There is no way I am going to trust author number one. And if I do, maybe not nearly as much.



Make your titles interesting. Below is a comparison table between a good product review title and a title best for the recycle bin.


Great Product Review Title A Crappy Title
  • Combines keywords with additional thoughts
  • The Keyword is the title of the article
  • Has the term “Reviews”
  • The term review doesn’t appear anywhere
  • The title is buyer intent
  • The keyword is already the title – no buyer intent
  • Has terms like Best, Top, How
  • Doesn’t have terms that would trigger clicks
  • Focused on educating the reader
  • It is more focused on pleasing search engines
  • We expect value from the article
  • Possible likelihood of keyword stuffing in the article


Step 2: How to Write Better  Introductions


Image Source: Write to Done

For many authors, the term introduction means writing the definition of a problem. To an ordinary writer, this is not a big deal.


Let’s take acne for example. If we are to give an honest definition to the term, we’d probably turn to Wikipedia pages, poach for content, and do content scrapping.


Unfortunately, we are not in the Stone Age anymore. So, leave to Wikipedia what is Wikipedia’s, and let me show you a better way to write your intros. In fact, poaching for content leads to possible article spinning at its best, something Google hates a lot.


So, how do you write an epic introduction? Using acne as our example, I would use the following approach to writing any introduction around this topic.

  • Tell the story of a friend who suffered from acne, and how he or she dealt with it.
  • Write a statistical analysis on the people looking for solutions to acne. This makes the reader invited, so they don’t feel like they are the only acne victims.
  • Use a therapeutic approach to help me analyze acne after in-depth research.
  • Tell my readership what it feels like to be an acne patient.

The list of ideas goes on and on and on. So, in your niche, forget about definitions. Start writing something that adds more value to the reader. Attract a reader by talking about something more solid. Write something different from the obvious. Brainstorm your titles, and then write something better.


Step 3: Talk about the Problems of your Readers

identify user problems

Image Source: Pipe Drive

When it comes to writing a product review, problem analysis is mandatory.


Imagine pitching a skin lightening cream to a buyer without telling them the possible causes of dark skin.


Just imagine persuading someone to buy hair extension without explaining to them what problems the product solves.


Imagine recommending the best snoring aids to heavy snorers who want to find out why they keep snoring before looking for a suitable solution.


If you were the reader of a product review that doesn’t touch on your problems, would you really buy anything online or in the local goods store? No, not really.


Here is the brutal truth. If I must buy an espresso machine, I first must know the value of espresso coffee before I click an affiliate link and spend my hard-earned money.


If I must buy an SEO service, I need to know why my website is not ranking on Google Search Engine Results Pages, in the first place.



In this step, review the problem(s) of your readers. Make them understand why they are going through a difficult situation. Be as apparent as possible.


Step 4: Explain the Drawbacks of the Problem in Step 3

In step 3 of how to write better reviews, you only touched on the consumers’ problems. But, you haven’t written anything that touches on the effects of these problems.

troubled person

Image Source: Sudance Canyon Academy

It is important to keep in mind that every problem has a drawback. Let’s take an example of acne again, and let us highlight a couple of drawbacks to help you understand what I mean.


A patient suffering from acne is at a disadvantage for the following reasons.

  • He or she begins to develop low self-esteem
  • The individual is likely to develop suicidal thoughts
  • She might lock herself in her bedroom all day, every day.
  • Worse, the depression of being an acne patient can lead to unexpected death.


As you can see, we now have three important things: the problems, the cause of the problem, and the noxious upshot.


Until now, we have not recommended the best solutions yet. That’s the wonderful part of being a product reviewer. You have to analyze a problem before you can suggest the best remedies.


And now that we know the problem that we want to solve, it’s time to recommend the best solutions. In other words, it is time to write a review of the product your client wants you to write. For affiliate, it means reviewing the products you would like to promote on your blog.


Step 5: Recommend the Best Products to Solve Readers’ Problems

give a better solution

At the end of the day, people need solutions. And that is what you must provide. If you already have step 1 to 5 in black and white, this part should be easy to write. Here is a table outlining what you can write about any product you choose, and what you should avoid.

How to Write Better Reviews What You Must Never Write
  • Describe the brand – Who manufactured or designed the product. Remember to rate the product.
  • Do not waste a lot of time, energy, and space defining the product.
  • Write about why the product was created and for whom
  • Stay away from fake testimonials. That is not part of a product review. Fake testimonials don’t add value to content
  • Talk about the problem the product solves. Remember to mention the features of the product
  • Don’t write a sales pitch. Stop saying things like “buy this now to solve your problem”.
  • Write about some proven and legitimate success stories. You can include snapshot reviews from authority sites
  • Write about the benefits of the product you chose to review
  • Do not forget to outline the drawbacks of the product
  • Do not be afraid to highlight negative reviews about the product.


Part 5 usually the easiest. I guess that’s why many people prefer to leave step 1 to step 5 out. However, if you consider making this your first and the only step in products reviews, writing product reviews is not for you.


Conclusion – Save the Following Infographic

solutions to problems

Image Source: Zen

That’s it. You are now a problem solver.

If you follow this guide to writing a product review, you will be able to write product reviews that people would like to read and share. Your ideas, recommendations, and research will help to solve consumers’ problems.


The reason why product reviews pay more is the articles are often in-depth. And they are not easy to write. Yes, you read that right; writing the best product review is not a walk in the park, a more reason why you should not be focusing on step 5 alone.


Below is an infographic that summarizes this post into five simple steps. You can download it for free for offline reference.

how to write better product reviews - infographic

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Stay beautiful.

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