link building

Off Page SEO: Ignored Link Building Techniques that Yield Results

Imagine this: You have done the perfect keyword research in the world, banged down a 2,000-word blog post, optimized the content for search engines, and hit the publish button. Your post is live. That’s work well done. Now it is just a matter of time before Google bots crawl your website to index your post.

As a blogger, your expectation is that Google will rank your post high; that’s on the first page, of course. But, this expectation falls flat when the best that the search engine giant gives you is a position in the middle of page 5, or a very bottom rank on page 4.

Look: Google doesn’t hate your site. You just forgot one of the most important ranking factors: link building. Links have remained Google’s main ranking factor post Penguin and Panda. From April 2012 until today, links are the cream and butter that push the needle.

There are many ways to build links, from buying links and sponsored posts to guest blogging and guestographics. Let us look at some of the most ignored link building techniques that still works in 2017 and beyond.

1. Web 2.0 Backlinks 

The first link building method you should be using right now is Web 2.0. Dozens of SEO communities have concluded that Web 2.0 builders are pretty much wasting a lot of their time. They say that Web 2.0s no longer work because they are spammed to death. But Nick from Rankers Paradise, an SEO, too, demystifies this claim.

Web 2.0 Backlinks Are Perfect for Low Competition Keywords

Using Web 2.0 backlinks is a super easy and quick way to rank low competition keywords. I owe this strategy to Franklin. I normally see some search engine movement with this technique within a week or so. I have ranked so many sites using this system. It takes a little work, but it is well worth doing if you pick the right keywords to focus your time on.

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To further cement on the power of Web 2.0, Neil Patel from Quick Sprout says that although these properties are no longer as powerful as they used to be, they are still a ranking powerhouse that can push the needle.

Web 2.0 Link Juice in 2017

Web 2.0's may not be the backlinking panacea they used to be, but they can still send some serious juice to your links. Google still values web 2.0 properties that are full, active and legit looking. And you can quickly build dozens of web 2.0 properties using your readable spun articles.

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One of the main challenges of Web 2.0s is that they take time to gain authority. And when they do, what you get out of them is a powerful link. Here is an article by Nathan Gotch from Gotch SEO that explains the authority metric really well.

Super Web 2.0 Build Authority Really Fast 

Web 2.0's may not be the backlinking panacea they used to be, but they can still send some serious juice to your links. Google still values web 2.0 properties that are full, active and legit looking. And you can quickly build dozens of web 2.0 properties using your readable spun articles.

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2. Industry Forum Backlinks

Many SEOs don’t use forums to build links. They think that forums have been spammed to death, too. While there are cases of spamming, they aren’t as prevalent as they are made to look.

In fact, an article by SEO Neil K Patel posted on Quick Sprout explains this pretty well. So this should clear your doubts.

Using Industry Related Forums for Link Building

Chances are you are afraid of the Penguin penalty. Assuming you are participating only on relevant forums and aren’t spamming them, you shouldn’t have much to worry about. For example, Warrior Forum and a few other marketing forums talk about Quick Sprout. Every time they do, I see an influx of 300 to 700 visitors. It’s not too shabby for just one link.

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